Betty Boop to Star in New TV Series

New show marks the character's return to television after 30 years.

Normaal Animation, in partnership with Fleischer Studios and King Features, will produce a new animated TV series featuring classic cartoon character Betty Boop.

The new series will be aimed at tweens and teens and will recount the daily struggles, joys and victories of Betty Boop as she attempts to rise to fame.

The series marks the first time the iconic character has starred in her own show in 30 years.

“We are delighted to be partnering with an innovative production company such as Normaal Animation,” says Mark Fleischer, president and chief executive officer, Fleischer Studios. “My grandfather, Max Fleischer, created Betty Boop as a fun, feisty and fashionable female–and she has proven to be a character for all time. It is extremely gratifying to know that this new television series will introduce Max’s beloved icon to new generations of fans in an engaging, relatable way.”

The series will be produced by Normaal studios in partnership with Fleischer Studios and King Features, the exclusive worldwide licensing agent for Betty Boop. The series is slated to air in 2018.