COVID-19: Resources to help your business manage through uncertainty.

Stand out this season with a little help from Google

Leverage this toolkit to act with more certainty with the best of Google’s insights and solutions.

Merchant Center

Google Merchant Center lets you manage how your in-store and online product inventory appears on Google. This helps get your products in front of the hundreds of millions of people who do shopping related searches on Google each day.

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Here’s what you can do with Merchant Center

Show your most accurate store and product information

Ensure potential customers can find the details that matter when they search on Google, like your product prices and in-store availability.

Reach shoppers across Google’s entire suite of sites and networks

Get more sales by showing your products to relevant customers across paid and unpaid channels.

Discover more insights

Get actionable reporting on pricing, merchandising, and more to drive your business strategy.

Tell us your goal and we'll find you the tools to reach it

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App
campaigns

App campaigns

Connect with new and existing app customers by promoting your app across Google's suite of sites and networks, including Google Play.

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Discovery
ads

Discovery ads

Reach up to 3 billion people with visually inspiring creative as they scroll through Google's most popular feeds, including: YouTube Home and Watch Next, Discover, and the Gmail Social and Promotions tabs.

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Display
campaigns

Display campaigns

Promote your brand to new customers using Display campaigns with the ability to choose your audiences ("custom audiences"), showing visually engaging ads across millions of websites and apps.

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Video
campaigns

Video campaigns

Whether you’re an established company or an up-and-coming business, YouTube increases awareness of your brand through efficient reach formats, highly relevant content and engaging creative.

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Free local
product listings

Free local product listings

List your in-store products for free to reach nearby shoppers who are searching across Google, including the Shopping tab, Google Search and Google Images.

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Google
My Business

Google My Business

Manage how your business information appears to customers looking for your stores on Google Search and Maps.

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Local
campaigns

Local campaigns

Promote your physical stores across Search, Maps, YouTube and Display with one simple cross-channel campaign designed to drive in-person visits to your locations.

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Local
inventory ads

Local inventory ads

Showcase your in-store product availability to nearby shoppers to bring them to your store.

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Smart Bidding
with store visits

Smart Bidding with store visits

Optimize your Search and Shopping campaigns for total omnichannel return on ad spend. Advanced machine learning adjusts bids for each and every user search to drive both online and in-store sales.

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Smart Shopping
campaigns

Smart Shopping campaigns

Drive in-store sales by adding a ‘store visits’ goal to your Smart Shopping campaigns, which show your products to shoppers searching across Google.

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Merchant
Center

Merchant Center

Add your products and manage how your online and offline inventory shows across Google's paid and unpaid channels.

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Display
campaigns

Display campaigns

Find new customers with Smart Display campaigns, which show visually engaging ads across millions of websites and apps. Optimize performance of the campaigns with target CPA bidding.

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Search
campaigns

Search campaigns

Connect with new customers on Google Search by using call ads and complementing your responsive search ads.

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Smart Shopping
campaigns

Smart Shopping campaigns

Acquire new customers by selecting 'new customer acquisition' as your goal in your Smart Shopping campaigns, which show your products to shoppers searching across Google.

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Video
campaigns

Video campaigns

Use the power of video to acquire new customers and drive sales on one of Google's most engaging platforms — YouTube.

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Buy on
Google

Buy on Google

Sell your products directly on Google with zero Google commission fees. Use your existing payment provider to get started.

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Shopping campaigns
with partners

Shopping campaigns with partners

Collaborate with your brand manufacturer partners - via shared campaigns and budgets - to boost sales for specific products across Google.

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Display
campaigns

Display campaigns

Drive online sales using Display campaigns to show new and existing customers visually engaging ads across millions of websites and apps. Select Smart Display campaigns to automatically optimize to your target return and ad spend.

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Free product
listings

Free product listings

List your products for free to reach searching shoppers across Google, including the Shopping tab, Google Search and Google Images.

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Manufacturer
Center

Manufacturer Center

If you’re a brand manufacturer, you can control how your products appear across Google by uploading the most up-to-date and authoritative info and imagery to Manufacturer Center.

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Search
campaigns

Search campaigns

Drive online sales with potential customers on Google Search by using responsive search ads.

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Smart Shopping
campaigns

Smart Shopping campaigns

Grow online sales by promoting your products to searching shoppers across Google. On average, advertisers using Smart Shopping campaigns see 20% higher conversion value compared to Standard Shopping campaigns.

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Video
campaigns

Video campaigns

Use the power of video to acquire new customers, boost web traffic and drive new sales on one of Google's most engaging platforms — YouTube.

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More benefits to help you drive growth

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