Last month, Kopparberg dipped its toe in hard seltzer, and before that, the cider brand launched a range of flavoured gins. And now, it’s broadening its booze horizons with a rum.
Kopparberg has launched a cherry flavoured spiced rum, which, when mixed with cola, and served with ice and a lime wedge, is basically the tastiest drink known to man. It’s like cherry Coke, or Dr Pepper, but boozy. And you just can’t argue with that.
The great news is that you can buy pre-mixed cans of the stuff with cola, which are perfect for picnics.
Rob Salvesen, Head of Marketing for Kopparberg said, “Last year we burst onto the spirit scene and successfully launched Kopparberg Premium Gin using our flavour expertise, feedback from our fans showed us we can’t stop there! Now, we are exploring our darker side with a cherry spiced rum that delivers everything you’ve come to expect from Kopparberg, full fruit flavour and zero compromise on taste. Whether you’re an existing Kopparberg fan, or a rum fanatic who’s new to the brand, Kopparberg Cherry Spiced Rum is here to inject some energy and excitement into your summer. Best enjoyed with a few friends, grab yourself a bottle or a couple of premixed cans as the tempo picks up and the darkness kicks in.”
The 70cl bottles and 250ml pre-mixed cans are available from Asda stores nationwide from 22 June.
A bottle of the rum will cost just £18 when it launches as part of a promotion, but its usual price will be £20. The 250ml cans will have a launch price of £5 for a pack of four - the RRP is £6 for a four-pack.
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