Staples pushes Easy Button with new design
Staples Inc. has launched a new version of its Easy Button to raise more money for the Boys & Girls Clubs of America.
The limited edition Easy Button, selling for $4.99 at stores and online this holiday season, features artwork by a 14-year-old, Janisha Thomas, a member of the Boys & Girls Clubs of Greater Kansas City.
Staples, the Framingham-based office products company, said it will donate up to $100,000 to the national nonprofit organization dedicated to young people. That’s on top of the $1 million contribution Staples makes each year to the group.
The red Easy Button’s silver-colored base was replaced with school-themed design created by Thomas, who won a $1,500 gift card to Staples for winning the contest involving hundreds of clubs nationwide.
"Janisha wowed us by the creativity and talent displayed in her design," said Jevin Eagle, executive vice president of merchandising at Staples.
The Easy Button started out as a fictional gadget that promised quick fixes at the touch of a button, and was the centerpiece of a national TV advertising campaign that Staples launched in January 2005.
The company started selling actual Easy Button products in stores the following September, with part of the proceeds going to the Boys & Girls Clubs of America. In August 2006, Staples said it had sold 1 million Easy Buttons.
