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Available now, the new variant joins the brand’s existing alcohol-free collection that includes Kopparberg Mixed Fruit and Kopparberg Pear.
As the only cider brand to offer alcohol-free variants, the Kopparberg range is unique to the industry and meets the needs of consumers who are looking to lower their alcohol intake, particularly during ‘Dry January’.
The variants may be alcohol free but there is no compromise to the taste. Kopparberg Alcohol-Free Strawberry & Lime, like its alcoholic equivalent, is summer in a glass, minus the ABV. Perfect served over chunks of ice, it delivers a splash of fresh strawberries in apple juice, and a squeeze of tangy lime.
Kopparberg Alcohol-Free Mixed Fruit captures the same unique taste of bursting blackcurrants and raspberries while Kopparberg Alcohol-Free Pear delivers the thirst-quenching flavour of plump pears that is expected with the alcoholic variants.
Rob Calder, head of marketing at Kopparberg, commented: “We’ve had an extremely positive response to our alcohol-free range since its launch in 2010 so we’re delighted to be extending it with another of our most popular flavour variants – Strawberry & Lime.
“Our alcohol-free ciders don’t compromise on taste and offer a way for retailers to capitalise on the increasing demand for alcohol-free products and occasions where people want to moderate their alcohol intake.”
Source: Kopparberg
